BBC — The creator of a website which allows people to pay tribute to dead family members and friends has apologised after online adverts upset users.

The Leeds-based website www.gonetoosoon.co.uk was bombarded with complaints after adverts started appearing on Wednesday.

They included an advert for a motorcycle on a tribute page for a man who died in a motorbike crash.

Creator Terry George said he would remove the adverts.

Nightclub owner Mr George, from Halifax, said he introduced advertising in an effort to keep the website free for users.

He introduced Google ads on to the site, not realising that Google finds adverts related to words used on a particular page.

The site also included adverts for self-defence classes on a tribute page for murdered Soham schoolgirls Holly Wells and Jessica Chapman and adverts for airline Ryanair on sites for dead boys and men called Ryan.”

cates: i’m almost tempted to set up some fake memorials to explore all the comic possibilities here.

this entry was posted on Thursday, May 24th, 2007 at 8:28am and is filed under life among the web-savvy. you can follow any responses to this entry through the rss 2.0 feed. you can leave a response, or trackback from your own site.